About the author
Mike Moore
A licensed insurance producer who spent years building his own health insurance book of business past $1 million a year in production, before becoming the local, independent Medicare advisor behind Big Sioux Benefits.
Mike Moore got his insurance license in 2017. Before that, he worked as a market maker on the CBOE, CFE, and CBOT trading floors, pricing risk for a living — a background that carried straight into insurance. He built his own health insurance book of business past $1 million a year in production, working one-on-one with people to find coverage that actually fit their situation.
Today he's the local, independent Medicare advisor behind Big Sioux Benefits, serving Sioux Falls and the surrounding area. Independent means he's not tied to one carrier: he compares plans across the companies he represents and gives straight, no-pressure guidance, the same way he would for his own family.
Track record
CBOE / CFE / CBOT market maker — pricing risk on the floor.
Licensed, and writing health insurance business as a personal producer.
Grew his own health insurance book past $1 million a year in production.
Local, independent Medicare advisor serving the Sioux Falls area.
Why this matters
Not a call-center script — real experience. The guidance on this site comes from a licensed producer who has actually sat across the table with people shopping for Medicare coverage.