Plans & Coverage

Life Insurance

Life insurance protects the people who depend on you by paying a tax-free benefit to your beneficiaries when you pass away. Term life covers a set number of years at a lower cost and is ideal for replacing income while you still have obligations; whole life is permanent, builds cash value, and lasts your lifetime. We help Sioux Falls-area families and individuals find right-sized coverage for their goals without overpaying.

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Term vs whole life

Term life provides affordable protection for a defined span — say 10, 20, or 30 years — making it a strong fit for replacing income, covering a mortgage, or protecting kids until they're grown. Whole life is permanent: it never expires as long as premiums are paid, builds cash value you can borrow against, and is often used for legacy goals and final expenses. Many people use term for big temporary needs and a smaller permanent policy for lasting ones. We match the type to your goal.

How much coverage you need

The right amount depends on what you'd want the benefit to cover — replacing your income for your family, paying off a mortgage or debts, funding education, or simply covering final expenses. A common starting point is to add up the obligations you'd leave behind and the income your household would lose, then subtract savings already set aside. We walk through that math plainly so you carry enough to protect your family without paying for coverage you don't need.

What it costs

Term life is generally the most affordable way to get a large benefit, with premiums based mainly on your age, health, the coverage amount, and the term length, and they stay level during the term. Whole life costs more per dollar of coverage because it's permanent and builds cash value. The earlier and healthier you buy, the lower the rate you lock in. We compare carriers on the policies we offer so you get suitable coverage at a competitive price.

Who it's for

Life insurance fits anyone whose income, debts, or caregiving others rely on — working parents replacing income, homeowners protecting a mortgage, business partners, or retirees wanting to leave a legacy or cover final costs. Even after 65, options exist, including simplified-issue and guaranteed-issue policies for those with health concerns. The need simply shifts from income replacement toward final expenses and legacy. We tailor the recommendation to where you are in life around Sioux Falls and Siouxland.

Common mistakes

People often under-insure, buying a small policy that won't actually cover the mortgage and income their family would lose. Others delay, not realizing premiums rise with age and that a health change can limit options later. Some assume employer coverage is enough, though it usually ends when the job does. We help you right-size the benefit, lock in a rate while you're healthy, and make sure the coverage actually matches the obligations you'd leave behind.

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Questions, answered

Can I get life insurance after 65?

Yes. Options exist for most ages and health situations, including term policies, permanent whole life, and simplified-issue or guaranteed-issue final expense policies that ask few or no health questions. After 65, coverage often shifts toward final expenses and legacy rather than income replacement, but the protection is still valuable. We review your health and goals and find the coverage you qualify for at a competitive rate among the carriers we offer.

How much life insurance do I need?

It depends on what you want the benefit to do. A useful approach is to total the obligations you'd leave behind — mortgage, debts, final expenses — plus the income your household would lose, then subtract savings already set aside. That gap is roughly the coverage to aim for. Some people need a large term policy for temporary needs and a smaller permanent one for lasting costs. We work through that math with you plainly.

Is term or whole life better?

Neither is universally better; they solve different problems. Term life gives you the most coverage per dollar for a set period, ideal for income replacement, a mortgage, or protecting children until they're grown. Whole life is permanent, builds cash value, and suits legacy and final-expense goals. Many people combine both. We match the type — or mix — to your specific goals and budget rather than pushing one product for everyone.

Do I need a medical exam to get life insurance?

Not always. Some policies are fully underwritten and include a medical exam, which can earn a lower rate if you're healthy, while others use simplified issue (a few health questions, no exam) or guaranteed issue (no health questions). Skipping the exam is convenient and helps those with health concerns, though it can cost more. We match you to the underwriting path that gets you suitable coverage at the best rate you qualify for.

Does life insurance pay for funeral costs?

It can. Any life insurance benefit can be used by your beneficiaries for funeral and burial costs, but if covering final expenses is your main goal, a final expense whole-life policy is designed specifically for it — a smaller permanent policy with easy acceptance and a level rate. A larger term or whole life policy works too if you also want to replace income or leave a legacy. We help you choose based on what you want it to cover.

Is the life insurance benefit taxable to my family?

Generally no. In most cases the death benefit your beneficiaries receive from a life insurance policy is paid income-tax-free, which is one of the main advantages of life insurance. There can be exceptions involving large estates or how the policy is owned, so it's wise to confirm your specific situation. We help you structure beneficiaries clearly so the money passes smoothly to the people you intend, when they need it.

What happens to term life when the term ends?

When a level term ends, the affordable fixed premium typically does too. Many term policies let you renew year to year at a much higher rate, or convert to a permanent policy without a new medical exam — a valuable option if your health has changed. If your need has ended (the mortgage is paid, the kids are grown), you can simply let it lapse. We plan the term length to your obligations and flag conversion options before the deadline.

Can I have life insurance through work and a personal policy too?

Yes, and many people should. Employer life insurance is a nice benefit, but it's usually a modest amount and it typically ends when you leave the job, retire, or the employer drops the plan — right when you may still need coverage. A personal policy you own stays with you regardless of your job and can be sized to your actual obligations. We look at your group coverage and fill the gap with a right-sized personal policy.

Does whole life insurance build cash value I can use?

Yes. A whole life policy builds cash value over time that grows tax-deferred, and you can generally borrow against it or withdraw from it while you're living, for needs like an emergency or supplementing retirement. Borrowing reduces the death benefit until repaid, so it's a tool to use thoughtfully. That living benefit is part of why whole life costs more than term. We explain how the cash value works before you commit to a permanent policy.

How do I choose a beneficiary for my policy?

Your beneficiary is whoever you want to receive the death benefit — often a spouse, children, or another loved one — and you can name primary and contingent beneficiaries in case the first isn't living. It's smart to review beneficiaries after major life events like a marriage, divorce, or a death in the family, since the policy pays whoever is named, not whoever is in your will. We help you set and update beneficiaries so your wishes are followed.

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